TVGuard

Is my TV watching me?

Most smart TVs quietly identify what's on screen and report it back, so it can be sold to advertisers. These are the TVs our app has found on real home networks.

Totals

–TV sightings
–brands
–models named

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Sightings by brand

Each time a scan finds a TV or streaming box, it counts once for its brand.

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Most-seen models

Models are only named once they've been seen several times, so a rare TV can't point to one home.

BrandModelSightingsFirst seen

What your TV is doing

Automatic content recognition (ACR) takes a fingerprint of what's on screen every few seconds, from any source: broadcast TV, a games console, even a DVD. It's matched against a database and sent to the manufacturer or a partner such as Samba TV. Brands give it friendlier names: Samsung calls it Viewing Information Services, LG Live Plus, Vizio Viewing Data.

On top of that, most TVs have an advertising ID and send usage telemetry. You agreed to all of it in the setup screens, and you can switch most of it off.

How the app helps

TVGuard scans your Wi-Fi for TVs and streaming sticks, works out which brand and model each one is, and tells you exactly which settings to change. If your router supports it, it can also block the known tracking domains for you. Your router password never leaves your phone.

What we collect, and what we don't

About this website: like most sites, it keeps standard access logs (the page requested, time, browser and IP address) to keep it secure and running. They aren't used for tracking or advertising, aren't shared, and are deleted automatically after 90 days. The site sets no cookies.